Carter Parry in Year 11 completed his work experience with Inchcape Land Rover, Chester this year. With a keen interest in the industry and a passion for Land Rover Defenders, Carter decided one rainy afternoon to set up a social media account to promote the Land Rover brand. Over two years he has gained an impressive 18,400 followers on his Instagram account @land_rover_defender_uk.

Wowed by his impressive Instagram presence, and the work he had completed on his work placement, Inchcape Land Rover contacted Carter to ask him if he would help manage their social media accounts, which he happily accepted. The role includes documenting videos and promoting events, including The Defender 90 Preview Event in October. He puts his success down to patience and perseverance. Carter’s brilliant work ethic and dedication will stand him well in any career he decides to pursue in the future.